LUVIH IS A NICHE PERFUMERY THAT PLACES PREMIUM, WORLD-QUALITY FRAGRANCES DIRECTLY WITHIN THE REACH OF THE DISCERNING CONSUMER
It all began with a scent, the barest fleeting whiff of magic. When working in New York, founder Vanesha Majithia found herself drawn to contemporary scents that ventured beyond the ordinary. She found exquisite fragrances that beckoned around every corner with an artistic alignment of notes. Enthralled by these moments of wonder, her mission emerged a new: to ferry the alchemy of these fragrances back to her homeland.
Vanesha founded Luvih as the antithesis of mass-produced, alcohol-based creations. Luvih’s quest is driven by the constant urge to discover niche, hidden gems.
What excites her? Discovering conventional ingredients that have been interpreted in imaginative new ways. Witnessing how the unconventional and the unexpected unite for a merry mélange. Curating avant-garde scents that afford a peek at the future of perfume-making while honouring the legacy of its past.
Once a data analyst for
Estée Lauder Companies,
Vanesha now serves as a
conduit between these two
distinctive worlds.
As a curator of fragrances
that can bottle that
je ne sais quoi of raw
individuality. And
ultimately, as a harbinger
of a new chapter in
the realm of
meaningful luxury.
